Turn new subscribers into loyal customers.

Email and SMS programs that help ecommerce brands win the first order, earn the second, and keep customers coming back, powered by AI systems that give your team hours back every month.

Get a free retention audit See case studies

  1. New subscriber

    Signup forms, quizzes, and a welcome series that makes the first purchase easy.

  2. First purchase

    Post-purchase education and timely follow-up that earns the second order.

  3. Loyal customer

    Loyalty, launches, and replenishment that keep customers coming back.

15+ yearsin digital marketing
16+ brandsecommerce email programs led
$1M+attributable email revenue
Klaviyo, Attentive & Octane AI partnerAttentive Select Agency Partner

Retention that covers the whole journey.

Most brands focus on one piece, like a welcome flow or a holiday calendar. I build the full program, so every message moves a customer to the next stage.

Win the first order

For new subscribers

  • List growth

    Email and SMS signup forms, offers, and waitlists that bring in subscribers who actually buy.

  • Welcome series

    Segmented welcome journeys that introduce your brand, answer objections, and recommend the right products.

  • Product quizzes

    Octane AI quizzes that match shoppers to products and feed personalized follow-up messages.

  • Abandonment flows

    Browse and cart reminders that bring undecided shoppers back at the right moment.

Earn the second order

For first-time buyers

  • Post-purchase education

    Messages that help customers get results from what they bought, so they come back for more.

  • Replenishment

    Reminders timed to when customers actually run out, based on real ordering behavior.

  • Cross-sell and recommendations

    Dynamic product recommendations based on what each customer bought and browsed.

  • Segmentation

    Audiences built from purchase history, product interest, and quiz answers.

Keep them coming back

For repeat customers

  • Loyalty and referrals

    Rewards, VIP, and referral messaging that gives your best customers a reason to stay.

  • Launches and promotions

    Campaign calendars for launches, holidays, and BFCM, coordinated across email and SMS.

  • Reviews and advocacy

    Review requests and customer stories that build trust for the next shopper.

  • Winback

    Journeys that reach lapsed customers before they're gone for good.

Included at every stage

Strategy, campaign planning, copy, creative briefs, build, QA, testing, and clear monthly reporting. I work hands-on in Klaviyo, Attentive, Octane AI, Yotpo, and Stay.ai, so you get one partner from idea to send.

AI employees that give your team time back.

I build custom AI systems in Claude, trained on your brand, your customers, and your past results. They handle the repetitive work, so more time goes to strategy, creative, and testing.

7 hours to 35 minutes of recurring monthly work, per client

Campaign planner

Turns a strategy meeting into a full email and SMS calendar in Asana, with briefs, workflows, and owners.

Before3 hrs
Now10 min

Retention deck builder

Prepares the monthly retention strategy presentation from the latest data and plans.

Before3 hrs
Now15 min

Performance analyst

Turns campaign results into clear insights and recommended next steps.

Before1 hr
Now10 min

StoryBrand website auditor

Grades a page's messaging, benchmarks competitors, and delivers a prioritized action plan.

Before8 hrs
Now10 min

Time savings measured on a live client account. Every system is reviewed by me before anything reaches your customers.

Case studies.

From six-figure launch days to the welcome series that makes a brand's first impression, here's a look at the work.

Clove Shoes

Growing retention revenue while total revenue fell

+8%email & SMS revenue year over year, while total brand revenue declined 20%

The challenge
A fast-moving footwear brand facing a 20% drop in total ecommerce revenue, with frequent launches, seasonal collections, and a loyalty program all competing for attention in the inbox.
What I did
Ongoing lifecycle strategy, campaign optimization, segmentation, and automated customer journeys, plus launch campaigns, events like Nurses Week and BFCM, and the #WithLove Rewards program.
The result
Email and SMS kept growing through the downturn, raising retention marketing's share of total revenue from 14% to 19%.
  • $107K+in revenue on the first day of a new shoe launch
  • 14% to 19%retention marketing's share of total revenue

Silkie Herbs

Growing SMS while making a complex product easy to understand

Nearly 2xSMS subscribers in six months

The challenge
Traditional Chinese herbal formulas are unfamiliar to many shoppers, which creates hesitation before the first order.
What I did
Built education-led welcome and post-purchase series, supported the Find Your Formula quiz, and used replenishment data to improve follow-up timing.
SMS growthQuizPost-purchase

PristineHydro

Building the foundation for a health and wellness brand

The challenge
A growing product line without the signup and welcome infrastructure to turn visitors into buyers.
What I did
Launched signup forms and a welcome series for ElectrolyteBalance, ran promotional email and SMS, used customer reviews in lifecycle content, and made homepage conversion recommendations the team implemented.
Signup formsWelcome seriesReviews

NAVY Hair Care

Using product matching to personalize every message

The challenge
Shoppers need help finding the right products for their hair before they're ready to buy.
What I did
Built quiz-led personalization, using each shopper's answers to shape the email journey and a matched first-purchase offer.
QuizPersonalization

Brands I've Worked With

  • Clove Shoes
  • Lilly Lashes
  • Silkie Herbs
  • PristineHydro
  • NAVY Hair Care
  • Kitsch
  • Pursuit Beauty
  • NatureWise
  • SmarterNutrition
  • SACHEU Beauty
  • Veros Car Care
  • Milano Collection Wigs
Melanie Cooper, founder of CJC Marketing

Hi, I'm Melanie.

I've spent more than 15 years in digital marketing, and I've been on both sides: running campaigns for brands and running a brand of my own.

At adQuadrant, I founded the email marketing department and grew it into a team, adding retention to an agency built on Facebook ads. In 2015 I started RawBox, a subscription box for the health-conscious community that BuzzFeed and POPSUGAR Fitness named among the best of its kind.

In 2020 I launched CJC Marketing to focus on what I love most: helping ecommerce brands, especially in footwear, beauty, accessories, and wellness, build lasting relationships with their customers. Today I pair hands-on email and SMS work with AI systems that make retention teams faster.

Klaviyo partnerSince 2017
Octane AI partnerSince 2018
Attentive partnerSince 2020, Select Agency Partner
Google Analytics10+ years of experience

Is retention bringing in 15–20% of your revenue?

If not, there's money on the table. Get a free retention audit and I'll show you where it is.

  • ReviewI look at your flows, campaigns, signup forms, and list health.
  • Find the gapsYou get the biggest opportunities, ranked by revenue impact.
  • PlanWe build a plan and service package around your goals.
Request my free audit Connect on LinkedIn (opens in a new tab)

Or email me directly at melanie@cjcmarketing.com