A Little About
​Myself.

After 12+ years of working at ad agencies and starting my own natural products company, I am now taking my 2 passions, Digital Marketing + the Beauty/Health and Wellness industry, and consulting for brands that I love.

I specialize in assisting e-commerce brands in boosting their revenue through the power of Retention Marketing. Retention Marketing entails seizing control of your company's growth by redefining the entire customer journey. It involves harnessing the valuable insights you already have, both about your current customers and potential prospects, and utilizing this knowledge to foster and nurture long-lasting relationships that endure over a lifetime.

In 2015, I founded a monthly subscription box for the health-conscious community. RawBox was named “Top 12 Subscription Boxes for 2018 Self-Care” and “Top Vegan Subscription Boxes” by BuzzFeed and also ranked as one of the “Best Health Box Subscriptions” by POPSUGAR Fitness. RawBox was also featured in Brit + Co in “7 Tips and Tools to Help Jumpstart Your Healthy Resolutions”.

Featured Clients.

Services.

Email Marketing

Email is perhaps the most direct and powerful way to reach your customers, although most store owners don't take advantage of it, not realizing it can generate about 25% of their revenue.Through vibrant imagery, cross platform integration, and unprecedented customer insights, I intelligently use email marketing to scale great ecommerce businesses. With a deep understanding of the customer life-cycle, I'm able to strengthen your brand and reduce customer churn by bringing awareness, desire, and loyalty to your business.

My email platform of choice is Klaviyo because it provides access to an unparalleled amount of customer data, giving us the customer intel needed to drive sales. As a Klaviyo partner since 2017, I pride myself in being an expert in the platform and using it to it's fullest potential.  I've sent over a million email messages, owned email strategy for 16+ ecommerce brands, directly driving over $1 million in attributable revenue.

SMS Marketing

Engaged customers with text messages that drive loyalty and revenue. SMS Marketing holds a paramount position in a brand's digital strategy, playing a pivotal role in overall revenue growth. The exceptional capabilities of Attentive, combined with my expertise in the realm of text messaging, have proven indispensable for the brands I've worked with. The unparalleled engagement of SMS subscribers makes it the primary choice when seeking swift customer outreach and driving sales within a limited timeframe. It has emerged as a top-notch marketing channel for achieving rapid, impactful results, proving to be more effective than email.

Digital Strategy & Branding

Online quizzes have revolutionized the ecommerce industry. They have emerged as a powerful tool for brands to engage customers, collect valuable data, and drive sales. Adding a quiz to your website can directly impact your sales. When customers receive personalized recommendations based on their quiz results, they're more likely to make a purchase.
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My quiz platform of choice is Octane AI due to it's all-in-one platform for engaging quizzes, data collection, and integrations. As a Octane AI partner since 2018, I am an expert in getting your Octane AI quiz and running with all the best practices, along with integrating your quiz with Klaviyo for a post-quiz email flow.

Get In Touch.
Not getting at least 15-20% from your retention revenue? Are you looking to set up a quiz for incremental revenue? I would love to help you reach your business goals! Please contact me for a free audit. From this research, I'll help you create a marketing plan and service package to meet your objectives and reach your ideal customers.
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